In keeping with the changing tastes of the Malayali immigrant, the station included the latest Tamil and Hindi film music, two popular genres that other stations did not prioritise. Timbre Media’s radio experts created a distinctive music database that immediately stood apart from the crowd. But any new radio station in the already crowded Dubai market faced a three-fold challenge: a saturated market, very experienced competitors, and generating revenue. InfyRadio was phenomenally successful, and was awarded Best Game Changing HR Initiative in its very first year, as well as the annual Infy Excellence Award.Īn FM radio client in the Middle East wanted to launch its own station aimed at the immigrant Malayali residents of Dubai.
This radio station would speak to the workforce, and connect employee and management, breaking down barriers and bringing them closer. Using those findings, we created a daily radio stream that would play music as well as meticulously crafted non-music content for six hours. Timbre Media conducted and studied research on what would make employees more productive. The company management wanted a blend of entertainment and official communication that would appeal to its young workforce. If you’re Timbre Media, you show them the future of content and the limitless possibilities.ġ0 years ago, Infosys was looking for an opportunity to improve communication within the organization, as it sought to actively engage with employees. What do you do when one of India’s most prestigious companies wants you to redefine their internal communication? And we hope to see you on the far side of this pandemic safe and sound.
You can listen, learn and even share these with your friends and loved ones. We’re happy to say that our efforts proved a success and our audio creatives were selected for the UN’s global campaign. We created audio pieces that we hoped would be interesting and useful. We tapped into the boundless creativity of our traditional Indian folk art and music, adapting styles that had ready cultural context. This effort at crowdsourcing effective public health messaging around Covid-19 worked wonders for awareness, combining accuracy with accessibility.At Timbre, we relish such challenges - a combination of creativity and effective communication that helps make a difference in the world. All of this made Accenture Carnival a remarkable success story during a difficult year.Īs the Covid-19 pandemic threatened to overwhelm the world in 2020, the United Nations invited content creators to share creatives that conveyed the basic dos-and-don’ts of tackling the virus. with colleagues, and the company leadership communicated closely with the workforce via the podcasts. This audio-visual team building during the pandemic was a great success - employees shared their love of dancing, singing etc. The content included competitions in various categories, and winners were selected from each location to appear in a Grand Finale. Timbre Media’s experts created a one-of-a-kind audio-video program that connected employees across 5 major locations.
The company management wanted to ensure that WFH would not become an impediment for the various teams and sought an innovative solution that added inclusivity, made WFH more fun, and lifted everyone’s spirits. Due to the pandemic in 2020, the Accenture workforce transitioned to Work From Home. These include innovative solutions for marquee events like Accenture Carnival, AIIR - Empower Run, ATC-India Live and many more.Īccenture Carnival was one of the most talked about company events in India. Timbre Media and Accenture have successfully partnered to set new benchmarks in internal communication.
0 kommentar(er)
